enra Delivers Innovation in Abu Dhabi

Abu Dhabi National Exhibition Centre, Abu Dhabi, BP plc

November 2018

Empire Artists enra were at the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC) in Abu Dhabi, working with BP at this large-scale oil and gas show to present a uniqely memorable message.

In an essential industry that nevertheless takes an enormous amount of criticism and sometimes suffers from a negative image, BP recognized their role as a major player and wanted to take the lead and look to the future, fully acknowledging climate change and committing to lower carbon. Yet surrounded by the global industry of their competitors and partners, their message had to be bold, memorable, innovative, and flawless. In that moment their creative agency KBW turned to enra and Empire to deliver.

Customizing their viral work "pleiades" to flow seamlessly as part of BP's presentation, enra performed 16 times over the course of the week, drawing excited and curious crowds from major industry players all over the world and cementing the forward-thinking message that BP had called on them to deliver. The unique fusion of human performance with motion graphics that defines enra was the perfect platform to communicate this message in a powerful and memorable way, and among 2,200 exhibitors, the BP stand buzzed with activity and earned praise for its human-focused message about tackling the dual challenge of providing energy for the world even while reducing emissions at the same time. Even in this business environment, enra could not help but draw applause from the assembled business leaders and media personnel who gave high marks to their memorable presentation.

Empire and enra would like to thank KBW for their work to make this project happen.