Marco Tempest performs at Toshiba America Corporation's 50th Anniversary Celebration

Renaissance Hotel, New York City, New YOrk, Toshiba

When Toshiba America sought to commemorate the milestone of its 50th anniversary in the United States, they turned to Empire to help them design and execute the perfect celebration.

Held in the R Lounge of the Renaissance Hotel overlooking both Times Square and Toshiba’s massive Toshiba Vision LED billboard, which is viewed by millions during the annual New Year’s Eve Ball Drop, this intimate event hosted VIP customers and senior Toshiba leadership from across America.

A 60-second countdown played on Toshiba Vision LED billboard and monitors throughout the space indicating it was time for guests to move into the R Lounge overlooking a busy Times Square at sunset. Cyber Illusionist Marco Tempest took the stage as the evening’s emcee and welcomed a series of speakers including Masaaki Osumi, Chairman & CEO, Toshiba America, Taizo Nishimuro, Adviser to the Board Toshiba Corporation, Richard Parsons, Senior Advisor Providence Equity, Scott Maccabe, President of Toshiba America Business Solutions and His Excellency, Reiichiro Takahashi, Ambassador & Consul General of Japan to the United States.

At the conclusion of remarks, Marco took the stage and performed a series of illusions entitled “Anniversary” in which he used augmented reality and other technologies to make magic for the audience. As a finalé to the stage program, Marco invited two audience members to join him onstage. Next he called out to the audience to shout out their own lucky numbers, which he then wrote onto a board for all to see. The audience volunteers then added up the numbers on Marco’s board and read the number aloud: 201563. When Marco asked if that number had any special meaning, he then inserted a comma showing that the number was actually the day’s date: June 3, 2015 and the date of Toshiba’s 50th Anniversary. The audience was even more amazed when Marco gestured to the Toshiba Vision Billboard, displaying the same number in a grand reveal moment.

Newsletter Sign up

Japan's top event production company, empire entertainment japan produces music, press, product launch, keynote, premiere and experiential events for many of the world's most respected brands. Empire's award winning video and film production team produces commercials, film, Internet shorts and viral videos for our many clients. Empire Artists represents top talent from genres such as video, dance, fashion, technology and variety performance for both corporate and theatrical engagements. Artists represented by Empire Artists include, enra, Marco Tempest, Alexa Meade, Han Ahn Soon, Yo-Yo world champion Black, Circus of Now and Taiko performers Mico Rhythm. Empire Entertainment Japan, based in Tokyo, is the premier experimential marketing and corporate event production agency in Japan.